Interests of Gen Zs in rural communities: insights to strengthen the delivery of the Philippine PATH-Fit program
Ruben L. Tagare, Jr., Jomar B. Esto, Desiree Ann C. Tenebroso, Jeahr E. Inabangan, William R. Pregunta, Erika P. Acera, Jan Lincoln C. Rivas, Claribel P. Avila, Pink Floyd M. Boyles
Abstract
This study investigated the local interests of Generation Z (Gen Z) students in rural communities to strengthen the delivery of the Philippine physical activity towards health and fitness (PATH-Fit) program. Using a qualitative-ethnographic approach, insights were gathered from 20 carefully selected Gen Z students through open-ended questions validated by experts. The findings revealed seven key areas of interest: i) social media, videos, and the internet; ii) something profitable; iii) e-games; iv) sports and physical activities; v) going out and exploring; vi) church, reflection, and music; and vii) rest and sleep. This study concludes that the local interests of Gen Z students in rural communities paint a comprehensive picture of a generation adeptly balancing the digital and physical realms of their lives. From the appeal of social media, online ventures, and e-games to the grounding effects of sports, nature exploration, and spiritual practices, these students demonstrate a flexible approach to well-being and personal growth. Their focus on profitable online activities reflects a pragmatic response to economic challenges, while their commitment to physical activities and outdoor exploration underscores the importance of maintaining a healthy lifestyle. Their emphasis on church, reflection, music, rest, and sleep also highlights a holistic understanding of mental and emotional health. Together, these interests reveal a resourceful, adaptive generation that is deeply aware of the need for balance in an increasingly complex world.