Student satisfaction in the context of hybrid learning through sentiment analysis

Abstract

With the incursion of data science into the academic field and the massification of social networks, it is possible to extract information on student satisfaction that contributes to feedback on teacher teaching strategies and methods. This article aims to determine student satisfaction with teaching performance, through sentiment analysis. Methodologically, the research is of a non-experimental longitudinal design, with a quantitative approach. Data collection was carried out through the social network Twitter, and data analysis was carried out through the sentiment analysis technique. As a result, it was identified that in the first week of class, the highest level of satisfaction was obtained, reaching 96.3% of the total number of students. Meanwhile, in the evaluation weeks, the highest level of dissatisfaction was reaching 29.17%. It is concluded that when going from totally virtual learning to hybrid learning, students express a certain level of dissatisfaction typical of a process of progressive adaptation. Therefore, teachers should take advantage of these findings to redesign assessment rubrics in the context of hybrid teaching. Aspects such as collecting opinions through social networks and extracting a degree of satisfaction through them apply in a crossed way to other professional fields.